Marketing Courses

BBA core courses

The following courses comprise the core curriculum of the BBA degree. All students who pursue the BBA degree will be required to take these courses. Students pursuing the BBA degree are strongly encouraged to additional mathematics courses (like MATH 1161, 1162 or 1170) during their first year of studies.

M&E 1210: Microeconomic Analysis
Goals: To introduce students to theory relating to the economic decisions made by individual consumers and firms.
Content: Analysis of demand, supply, and markets. Topics include consumer behavior, firm operation in product and factor markets, and industry structure.

 M&E 1220: Macroeconomic Analysis
Goals: To acquaint students with the structural framework and principles involved in the determination of the level of aggregate economic activity: national income, output, employment, and price levels.
Content: Analysis of problems of unemployment, inflation, economic growth, and related government policy.

M&E 1230: Statistics
Goals: To acquaint students with major parametric and non-parametric statistical techniques.
Content: Data organization, simple probability, and sampling distributions; estimation and hypothesis testing; regression and correlation; time series; selected non-parametric tests.
Prerequisites: None, though a basic understanding of algebra is expected. Credit will not be given for both M&E 1230 and PSY 1340.

M&E 1650: Financial Accounting
Goals: To familiarize the student with the methods and principles employed in financial accounting and with the interpretation of financial statements.
Content: Introductory financial accounting procedures, reports, and principles.

M&E 3110: Foundations of Management and Management Ethics
Goals: To understand basic concepts, theories, and research in management and to apply them to practical management problems. To relate the liberal arts to work, using a common theme of ethics.
Content: The principal functional areas of management (planning, organizing, controlling, and leading) are examined in the context of organizations and groups. Ethical issues and the different views of work from various fields are examined.
Prerequisites: M&E 1210, 1230, and 1650, or consent of the instructor.

M&E 3120: Foundations of Marketing
Goals: To understand basic marketing concepts and to apply them to practical marketing problems.
Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.
Prerequisites: M&E 1210, 1230, and 1650, or consent of the instructor.

M&E 3130: Foundations of Finance
Goals: To understand fundamentals of financial management and to analyze quantitative and judgmental aspects of financial situations.
Content: Business organization, ratio analysis, forecasting, break-even analysis, working capital management, capital budgeting, valuation, leverage, and financial markets are examined.
Prerequisites: M&E 1210, 1230, 1650, or consent of the instructor.

M&E 3600: Business Law
Goals: To provide an overview of the law as it relates to the formation, operation, and completion of business transactions. The course is not only intended to assist the student who plans a career in management, but also the student interested in a legal career.
Content: Contracts, sales, secured transactions, commercial paper, and bankruptcy.
Prerequisite: Junior or senior standing.

M&E 5850: Strategic Management
Goals: To learn to think strategically. To learn to work effectively on a policy setting management team. To develop knowledge and skills necessary to analyze and resolve formulation and implementation issues.
Content: The formulation and implementation of management strategy, utilizing learning from other business courses and insights from business experiences.
Prerequisites: M&E 1210, 1220, 1230, 1650, 3110, 3120, 3130, and Math 1170 or Math 1162, or consent of the instructor.

New Course: Introduction to Managerial Accounting
The course introduces students to the design and use of costing systems to support key operating and strategic decisions of business firms.  There is a special emphasis on decision making in business and the role of management accounting in such decisions.  The pace of the class is rigorous.  Students will excel if they stay current and supplement in-class lectures by doing outside reading and assigned problems prior to class period. 

New Course: Quantitative Analysis and Data Management
The course focuses on developing quantitative analysis skills, with special emphasis on the technology and application software for conducting quantitative analysis of business-related data.  Topics include the use of financial, logical, and time functions in creating worksheets and using tables and charts in analyzing and presenting data.  The course will use Excel, Access, and SPSS software packages.  Topics also include the creation and use of relational databases, data safety and security, and commonly used system applications like Human Resource Information Systems and Enterprise Resource Planning systems.

COMM 1110: Public Speaking
Goals: To develop an awareness of the role of public discourse in American society; to achieve an understanding of the processes of research, reasoning, and rhetorical invention that underlie the creation of effective oral arguments and critical listening; to provide opportunities for developing basic public speaking skills.
Content: Theory of communication in the public setting; factors influencing message creation and construction; the role of research and evidence in public discourse; adaptation to the communication situation and audience; ethical issues in public communication; argumentation and persuasion; delivery.

COMM 3380: Small Group Communication
Goals: To examine communication interaction in the small task-oriented group. To gain an understanding of how group dynamics are influenced by communication, and how group dynamics in turn affect communication patterns. To gain an understanding of task issues as well as interpersonal relationships in groups, and how communication affects both.
Content: Theory of small-group communication. Examination of the phases of small-group interaction, development of norms, roles, group cohesiveness, productivity, and leadership. Analysis of the impact of power, status, conflict, and conformity on small-group discussion. Pragmatic skills related to group presentations and methods and enhancing group discussion.

ENG 3340:  Organizational Writing
Goals: To develop strategies for writing in organizations.
Content: Focus on inter- and intra-organizational correspondence, proposals, and reports, with emphasis on the principles and techniques for writing in for profit and non-profit organizations—business, government, and industry.

ENG 3370:  Topics in Professional Writing
Goals: An intensive study in a particular area of professional writing.
Content: Based upon the principles and practices of professional writing and communication, this course requires that students write for multiple, complex audiences and purposes. Topics vary. Check section title and description. Examples include research and report writing, writing for new media, and professional and technical writing.
                              

Marketing electives

In order to maintain the 128 credit hours for graduation and the 84 hours outside the major requirements for Hamline Plan, the marketing major for the BBA degree would be comprised of 12 credits (three courses) of discipline-focused courses:

     Consumer Behavior (currently offered as a Special Topics course)
     M&E 3670: Marketing Management
     1 additional marketing course (M&E 3800 or new courses to be developed)

M&E 3670: Marketing Management
Goals: To understand marketing management concepts through text and readings. To become familiar with current marketing thought through reading and analysis of journal articles. To function effectively as part of a management team which is addressing marketing problems. To develop an understanding of the principal tools of the marketing manager. To recognize the factors which affect the efficiency and effectiveness of marketing programs.
Content: The development and implementation of marketing strategy, with particular emphasis on the major components of a marketing program.
Prerequisites: M&E 1220, 3110, 3120, 3130, and Math 1170, or consent of the instructor.

M&E 3800: International Marketing
Goals: To provide students with a fundamental understanding of concepts, theories, issues, and practices related to international and global marketing. The course will explore marketing issues in cross-cultural perspectives and investigate culturally appropriate global opportunities. The course will also address ethical issues related to market development and explore the managerial implications of these cultural and ethical issues as they relate to the market practice.
Content: Global marketing and marketing research, social and cultural environment, political, legal, and financial environment, segmenting and targeting, exporting and importing, product pricing, distribution, and advertising in the global marketplace.
Prerequisites: M&E 1220, 3110, 3120, and 3130, or consent of instructor.