Marketing Analytics Clinic

With the Marketing Analytics Clinic, you’ll gain experience through a real-world marketing project, setting you up for a career in marketing and analytics. 

Each semester, the clinic partners with small to mid-sized businesses and nonprofits in the Twin Cities. Working with faculty, four undergraduate students create a marketing project to both benefit the business and provide students with an internship experience.

Students will:

  • Meet and network with clients
  • Assess the needs and scale of their project
  • Analyze current marketing strategy and areas to grow based on the scope of the project
  • Present results and map of future steps

Examples of potential projects include:

  • Aggregating and analyzing data across multiple sources (social media, email marketing, Google Analytics, CRM data, and more)
  • Creating a data-informed marketing plan
  • Doing testing to optimize marketing campaigns
  • Developing strategies to reach specific audiences based on demographics and email marketing open-rates/click-through rates, and more
  • Researching keywords and hashtags to optimize websites and digital campaigns
  • Studying text across the web and social platforms to understand competitive positioning

Student associates

Each term, students will be selected by application. Those participating satisfy their internship requirement for graduation.

Preference is given to:

Interested in becoming a business partner?

The clinic can help businesses and nonprofits that don’t have the resources to make data-informed marketing decisions on their own.

Business partners will benefit from:

  • Using advanced machine learning tools on existing internal and external data to uncover new marketing strategies
  • Collaborating with two faculty experts in their fields who will closely guide the students
  • Building your legacy by contributing to our next generation of business leaders
  • Gaining diverse perspectives to solve your business challenges
  • 700+ hours of analysis and recommendations from the project team

If you are interested in working with the clinic, contact:

Sonal A. Gerten
Marketing instructor
sgerten01@hamline.edu

Contact information